Mark Gannon, a business major, is working on a case problem for one of his classes. In the case…Mark Gannon, a business major, is working on a case problem for one of his classes. In the case…

Mark Gannon, a business major, is working on a case problem for one of his classes. In the case problem, the company needs to raise cash to market a new product it developed. Sara Bates, an engineering major, takes one look at the company’s balance sheet and says, “This company has an awful lot of goodwill. Why don’t you recommend that they sell some of it to raise cash?” How should Mark respond to Sara?View Solution:
Mark Gannon a business major is working on a case